404 page template

The 404 page in Shopify is the error page that is displayed when a visitor lands on a URL that does not exist or cannot be found.

The 404-page serves as a way to inform visitors that the requested page is not available, and it can also be an opportunity to engage with them and provide alternative options. In Shopify, you can customize your 404 page to match the design and branding of your store and make it more helpful and user-friendly.

When customizing your 404 page, you can add a personalized message or apology for the inconvenience, and provide links to popular or relevant pages on your site. This can help visitors find their way back to the main content or explore other areas of your store.



General settings 


Setting Description
Heading color

Choose a font color for headings from the dropdown options:

  • Main
  • Secondary
  • Heading

These colors can be customized in Theme Settings and will apply across the entire theme.

Heading font weight

Select the font weight from the dropdown options:

  • Normal
  • Medium
  • Semi Bold
  • Bold
Heading style

Choose the visual style for your headings based on your design preferences:

  • Default (Title Case or Sentence Case):

    Displays text according to how it's written in the theme content. For example, “404 Error” or “404 error”.

  • Uppercase:

    Converts all heading text to uppercase, regardless of how it's written.

Heading letter spacing Adjust the spacing between letters to fine-tune the visual appearance of your headings.
Color-changing text 

To change the color of non-adjacent words, separate them with commas.

Use the color palette below this option to choose your desired color.

Custom color (for heading) Highlight individual words within the heading using a different color.
Description color

Choose a color for the description text from the dropdown:

  • Main
  • Secondary
  • Heading

Color values are set in Theme Settings and will affect the entire theme.

Text color

Select a color for body text:

  • Main
  • Secondary
  • Heading

These options reflect global Theme Settings and apply site-wide.

Text Add text to the page and format it using the top toolbar in the text field.
Text font

You can choose whether text uses the Heading or Body text style.

  • To change the font family, font size, or font weight of heading or body style, go to Theme Settings > Typography.
  • Note: Changes in the Typography tab will apply across the entire theme.
Enable overlay for text Toggle the switch, and image overlays will be displayed on the page.
Left image overlay Displays an image overlay on the left side of the page.
Right image overlay Displays an image overlay on the right side of the page.
Background color Choose a background color for the page by clicking the box that contains the color circle and name, then select a color from the palette.


Example of image overlay


Did this answer your question? Thanks for the feedback There was a problem submitting your feedback. Please try again later.

Still need help? Contact Us Contact Us