5. Country/region and language selectors

If you add a country selector to your theme, then your customers can choose their country or region from a dropdown list of countries and regions that you've added in your Shopify Payments settings. The local currency is also displayed in the dropdown list beside each country or region.

*If your store is on the Shopify Plus plan, then your store automatically sets your customers' country or region and currency based on their IP address.

Providing content in your customers' native language can improve sales by making it easier for them to understand your marketing, product details, shipping, and return policies. This is particularly important for international customers. To enable multiple languages on your Shopify store, you can create separate URLs for each translated version of your content. When a customer lands on a translated URL, your store will automatically display the corresponding translated version, if available. 

*Make sure that you have a multi setup of languages in your store settings.